Samuel Fasipe

Visual designer and WordPress developer

BMONI

Cross-border neobank on stablecoin rails, live in Nigeria and Mexico.

• Designed and built the marketing website for a cross-border neobank. BMONI reports more than $1 billion processed on the platform since launch, and roughly 100,000 visits a day to the site.
• Structured the page around the decision a switching customer actually makes, with four product claims each earning their own section instead of being flattened into a feature grid.
• Shipped a market switch above the fold for an audience split across two continents, and carried a second market live on the same template set.

Web designer and WordPress developer

Africa Blockchain Festival

Africa’s largest blockchain festival and tokenisation summit, Nairobi.

• Designed and built the website for the 2025 edition, which the organisers used during partner outreach. They report the edition secured close to $100,000 in sponsorship.
• Separated the sponsor funnel from the ticket funnel, because a $50 attendee and a $25,000 sponsor are not the same visitor and a single path serves neither well.
• Resolved every section, breakpoint and state in Figma before the build began, against a fixed event date that made mid-build renegotiation impossible.
• Built the event team’s admin dashboard in Next.js, TypeScript and Supabase: registration and payment sync from Google Sheets, per-link campaign attribution, and server-priced coupons redeemed only on payment.
• Retained for the 2026 edition, which the team has run through a full campaign cycle themselves.

Lead designer

ICP Hub Kenya

The DFINITY ecosystem’s primary hub in East Africa.

• Designed and launched the official website and visual identity for the hub, and owned all social and branding material across two years.
• Created the website and visual materials used in developer, university and partner outreach.
• Improved developer and partner onboarding through clearer navigation and a route through the site that matched what each audience had come to do.
• Recommended into the sister hubs in the United States and Germany on the strength of the work.

Product designer

ICP Hub USA

• Designed the website UX and UI, and the social creative suite, for the US arm of the ICP ecosystem’s global expansion.
• Built responsive layouts and Figma prototypes aimed at three separate audiences: developers, investors and prospective partners.

Visual designer

ICP Hub Germany

• Delivered Web3 campaign content for the German hub’s channels and community programmes.
• Held visual consistency across the European hub presence with a shared set of branded templates.

Product designer

THNDR Games

• Led UI design for Bitcoin Blocks, a casual play-to-earn game built on Bitcoin, through to a successful launch.
• Designed the interface logic, the gaming dashboard and the user progression system, working directly against the engineering constraints of the platform.

Visual designer, then product designer

Bitnob

African consumer fintech.

• Joined as a graphic designer owning the full creative suite for an early-stage brand, and was promoted into UI and product design.
• Worked directly with product and engineering on the core consumer app and its supporting dashboards, across four years of the company’s growth.
• Owned the brand and product design work through the period in which Bitnob raised over $5 million in venture funding.

Freelance designer and web developer

Self-employed

• Designed and built websites for independent clients, and took on brand and campaign work alongside them.

Visual designer and WordPress developer

BMONI

Cross-border neobank on stablecoin rails, live in Nigeria and Mexico.

• Designed and built the marketing website for a cross-border neobank. BMONI reports more than $1 billion processed on the platform since launch, and roughly 100,000 visits a day to the site.
• Built every section as a reusable WordPress block, so a new market is assembled from existing parts rather than commissioned as new design work.
• Shipped a market switch above the fold for an audience split across two continents, and carried a second market live on the same template set.
• Improved mobile responsiveness across 15+ core pages, and produced 50+ campaign and social assets alongside the build.

Web designer and WordPress developer

Africa Blockchain Festival

Africa’s largest blockchain festival and tokenisation summit, Nairobi.

• Designed and built the website for the 2025 edition, which the organisers used during partner outreach. They report the edition secured close to $100,000 in sponsorship.
• Separated the sponsor funnel from the ticket funnel, because a $50 attendee and a $25,000 sponsor are not the same visitor and a single path serves neither well.
• Built speakers, sponsors, ticket tiers, travel guides and three languages onto the festival’s own content model, so a months-long campaign never queued behind a developer.
• Retained for the 2026 edition, which the team has run through a full campaign cycle themselves.

Lead designer

ICP Hub Kenya

The DFINITY ecosystem’s primary hub in East Africa.

• Designed and launched the official website and visual identity for the hub, and owned all social and branding material across two years.
• Created the website and visual materials used in developer, university and partner outreach.
• Recommended into the sister hubs in the United States and Germany on the strength of the work.

Product designer

ICP Hub USA

• Designed the website UX and UI, and the social creative suite, for the US arm of the ICP ecosystem’s global expansion.

Visual designer

ICP Hub Germany

• Delivered Web3 campaign content for the German hub’s channels and community programmes.
• Held visual consistency across the European hub presence with a shared set of branded templates.

Product designer

THNDR Games

• Led UI design for Bitcoin Blocks, a casual play-to-earn game built on Bitcoin, through to a successful launch.

Visual designer, then product designer

Bitnob

African consumer fintech.

• Joined as a graphic designer owning the full creative suite for an early-stage brand, and was promoted into UI and product design.
• Owned the brand and product design work through the period in which Bitnob raised over $5 million in venture funding.

Freelance designer and web developer

Self-employed

• Designed and built websites for independent clients, and took on brand and campaign work alongside them.